In collaboration with breast cancer survivor and Susan G. Komen Foundation board member Alyson Welsh, this project involves designing custom merchandise for her team participating in a cancer walk and fundraiser. The goal is to celebrate survivorship, foster team spirit, and support breast cancer awareness through meaningful, community-centered design.
The goal was to create a retro 80s-inspired design that incorporates the butterfly—a symbol of strength and transformation—as a tribute to Alyson’s mother and sisters, who passed from breast cancer. The design honors their memory, celebrates survivorship, and unites the team in support and solidarity.
